Origin Vape / Last Modified February 2019
The affordable authentic.
A grand idea, it came to be in an era when many authentic atomizers were priced significantly out of range for a large number of vapers. That was not the only drawback. Sometimes vapers had to wait months or a year because of high demand and low supply.
The idea of an affordable authentic is possible in part because of Wotofo. When the Freakshow RDA launched, the rebuildable atomizer was in a league of its own. There were very few authentic atomizers available at the Freakshow’s price point.
Shenzhen Wotofo Technology Co., Ltd is well-known for their authentic products.
They were also not always known as Wotofo…
Niko, a sales manager at Wotofo has been with the company for 2 years, long enough to see the Freakshow RDA get famous. Wonderful Tech opened for business in August 2010, eventually re-branding as A-Mod and Wotofo in 2014. The three companies share engineers and executives, and altogether represent a staff of 300.
The Freakshow RDA, Troll RDA and mini Freakshow RDA are just a few of their all-time top sellers. One of the newer releases is a mod, a sixty-watt box capable of temperature control. Wotofo is a sister brand of A-Mod, a company also well-known for their 1:1 ZNA replica.
A-Mod’s focus from the start were clones. According to Niko, “The company first introduced A-Mod, committed to high quality replicas.” Their first product was the ZNA 30w mod.
Seeing the market swerve towards original designs prompted a response from A-Mod. To draft original designs, they launched a new company, Wotofo.
The Freakshow RDA put Wotofo on the radar of the vaping community. This four-post bottom-airflow atomizer was solid, and retailing for under $30 it gained a huge following.
At the heart of Wotofo is the insistence on an “affordable authentic concept.” Niko mentions that this is the idea that a unique, original, serialized and authentic product does not need to be expensive. Wotofo’s Freakshow RDA and Troll RDA were so popular partly due to their price point.
The company’s strategy is to integrate all possible consumer feedback into new designs.
Niko elaborates, “Inspiration comes from the consumer…we try to communicate and understand what kind of products customers want.” They are planning on opening an after-sale service center here in the states (as of 2015).
The operation will also include market research, product managers and sales teams. According to Niko, the company wants to have a large presence in the United States. Keeping a full staff with their ears on the ground will go a long way into product research and customer retention.
With three hundred employees, Wotofo can bring a product to market in 2 months, on average. Some complex projects take 2.5 months. That time includes back-and-forth between many parties. They are way ahead in terms of production ability.
Niko reflects on that, “Before we launch a new product, we will first correspond with customers many times. We also talk to reviewers and ask advice, all the while comprehensively assessing the current market situation.”
Reviewers are a great tool for feedback, and many YouTube reviewers can be relied upon for a partial view. If demand is sluggish for an upcoming RBA, Wotofo would assess and maybe even scrap the project. This is a sign of lean production, focusing on what consumers would want and not what the company thinks is right.
Niko’s job is to manage the sales department at Wotofo. He says he vapes, and he uses their 60w TC mod. For Niko, the positives in working for Wotofo are “…a good salary, a great promotion system and the excitement of launching new products.”
Right now, sub-ohm tanks have been popularized.
This is a fad, Niko says. He also thinks that “eventually we will return in vaping to the first true sense of the word. That is, the taste, and the user experience.” Newer technologies will incorporate better taste as well as take the vaper into consideration.
User experience may be a buzz word, but it has a lot do to with what makes the vaper comfortable. The information that Wotofo gets from user feedback and reviewers helps them in their quest.
Niko says that the domestic market for them “will definitely grow in China. After all, the market is enormous and potential is great…”
User experience is different all over the globe.
The American market may not like the same product as the Chinese market. Niko says that the domestic market for them “will definitely grow in China. After all, the market is enormous and potential is great.”
He mentions that R&D teams and other personnel were put together for the domestic market. This will help them understand what the local vaper is looking for. Domestically, Wotofo plans to release “a more limited selection of products. We plan to introduce several products for beginners.”
The USA vape market has matured. We were all beginners once, and many Chinese vapers are beginners as well.
Wotofo is still a young company, but they are off to a great start.
Their new products integrate as much feedback as possible. They take their time and make sure the final product makes a lasting impression on the marketplace.